Given the pace of growth the Indian electronic industry, which is currently worth $11 Billion, has the potential to reach $40-42 billion by 2010. The largest segment is the consumer electronics segment.
India has been experiencing a strong growth in the demand of consumer products and durables in recent years, driven by consumer demographic trends. This has facilitated growth in the electronics sector both directly and indirectly.
According to a study by Consumer Electronics and TV Manufacturers Association (CETMA), the consumer electronics and IT hardware industry in India will touch a whopping $156 billion in revenues by 2015 from $21.3 billion in 2005.
This overall picture (that includes the electronics sector) is on account of the high economic growth, large base of young consuming population, rising disposable incomes and explosion in retail format. The contribution of electronics hardware to GDP is expected to rise from 1.8 per cent in 2005 to 12 per cent by the year 2015.
CETMA's vice-president (North) Ravindra Zutshi pegged the annual market growth rate at 22 per cent, but said the industry's contribution in India was far lower compared to other countries. "The share of electronics hardware industry to GDP is 10 per cent in China and as much as 15 per cent in Thailand. This makes India a big opportunity for companies," Zutshi, who is also Deputy Managing Director of Samsung India, said.
Long way to go
India's electronics industry is nascent by global standards. Despite a population of over one billion, India has a relatively small electronics market. It is ranked twenty-sixth worldwide in terms of sales and twenty-ninth in terms of production.
The total size of the industry in 2004-05 was US$11 billion. The Indian electronic industry is divided into six segments: Consumer electronics, Industrial electronics, Computers, Strategic electronics, Communication and Broadcasting equipment and Electronic components. The consumer electronics sector dominates the industry with 33.8 per cent share and has benefited from a large and expanding market. The industrial electronics and computer sector each has a share of over 15 per cent
India has low penetration levels of most consumer durables. For example, in 2002, only 66 per cent of middle-income households had a TV set, only 28 per cent of the urban households possessed a refrigerator, while just a little over 15 per cent owned an air cooler. Despite a population of more than 1 billion people, only 16 million computers were used in India in March 2005.
The Indian electronic sector faces stiff challenges in the international market, as it has to overcome infrastructural constraints leading to high operational costs. There is also a need for forward and backward integration of hardware and software sectors to take advantage of India's burgeoning software sector, the minister stressed, adding that India had been meeting more than half of its electronics hardware requirements through imports.
In view of the special characteristics of electronics/IT hardware sector, the challenge posed by the WTO stipulation for elimination of duties in this segment and India entering into FTAs/PTAs with a number of countries/trading blocks, this sector needs a special sectoral treatment rather than being governed by general policy framework. As a result of the efforts taken by the department, India has become a major destination for FDI investments in information communication technology sector.
Policy to boost
A new semiconductor fabrication policy is been approved by both the Planning Commission and the finance ministry. Only the approval from the Cabinet is awaited.
The proposal, which will make the policy attractive to foreign companies, has been pending for a few months now. The loss carry forward facility is being given after studying the information technology ministry's proposal to allow 100 per cent depreciation upfront.
The finance ministry has also supported the IT ministry's proposal to extend the net foreign exchange positivity clause by 10 years in case of information technology SEZs. For multi-product SEZs, it said the net foreign positivity would be given for five years.
"Relaxing the positivity clause will be an additional benefit for units in export processing zones. It will also be helpful if zero excise duty is levied on imported raw materials," said MJ Zarabi, former chairman and managing director, state-owned semi-conductor complex, Chandigarh.
Kamal Nath, union minister of commerce and industry, Government of India said that the Electronics Hardware Technology Parks (EHTP) and the Special Economic Zones (SEZs) were tailored to boost manufacturing in the country. "SEZ policy provides appropriate environment for setting up of IT-ITeS SEZs, including SEZs for electronics hardware manufacturing," he added.
Growth Indicators
Buoyancy in the economy, growing consumerism (consumer spending has been growing at a pace of 6% per year over the past decade) coupled with the industry's efforts to create demand by launching innovative technology products and enhance availability in semi urban markets, have all contributed to the growth this year.
Thirty per cent of the new mobile subscribers added by operators worldwide will come from India in three years time, according to a paper released by the Associated Chambers of Commerce and Industry of India.
The paper on promoting telecom equipment manufacturing in India has also pointed out that 10 per cent of the third generation (3G) subscribers will be from India by 2011. Highlighting the huge potential for local manufacture of telecom equipments in the country, Assocham said that the Indian handset segment could be between $13 billion and $15 billion in the next 10 years time, offering great opportunity for equipment vendors to make India a manufacturing hub.
The industry body has also made suggestions to make the environment conducive for boosting local manufacturing. The industry would like the support of the government to help the industry grow by bringing down the total level of taxes, which currently range over 30%. In comparison, the composite VAT in the countries like Thailand and China are 7% and 17% respectively.
The industry needs a level-playing field, especially in view of the free trade agreements (FTAs) that have come into place, an official from industry body, CETMA said.
Given the low penetration levels for most of the key product categories, there is tremendous potential for growth. While the penetration level for color televisions in India stands at around 32%, the penetration level for microwave ovens and camcorders is less than 1%. The challenge is to grow the market for these products and increase penetration levels.
According to industry experts "In the first 10 months of the year, consumer electronics products grew by 8-10%, but categories that are leading growth are the high end categories like flat panel TVs, frost free refrigerators, fully automatic washing machines and split air-conditioners. While the LCD TV segment has grown by over 400% in the first 9 months, the plasma TV segment has grown by over 200% so far."
In short
- Electronics Hardware is the largest and fastest growing Industry globally (+7%pa) - rapidly growing domestic market (22-25% pa) due to low current penetration levels
- India's GDP growing at 7% and Electronics Market at 22% will be $1325 billion and $159 billion respectively by 2015. Electronics Market will be 12% of GDP.
- Electronics manufacturing of US$ 159 billion has potential for Employment of 21 million and Revenue of US$ 22 Billion
- The consumer electronics industry in India aims a 20% growth per annum to reach $160 billion from the existing $ 22 billion in 2005.
Favorable markets
A section of analysts believe that the growing Indian market for electronic products (total size including imports) is over US$25 billion and is growing at about 30% per annum At this rate it is projected to exceed US$ 70 billion by 2010 and US$158 billion by 2015.
Growth in demand of consumer durables such as CTVs, VCD / MP3 players and PCs directly benefits the sector. Also the demand for products such as automobiles, white goods, air-conditioners, textiles, etc, leads to growth in the electronics sector as these products contain a significant number of electronic components. At the same time, consumer demand has boosted growth in India's overall manufacturing sector as well, which, in turn, has a positive impact on industrial electronics.
This growth has attracted global players to India and leaders like Solectron, Flextronics, Jabil, Nokia, Elcoteq and many more have made large investments to access the Indian market. In consumer electronics Korean companies such as LG and Samsung have made commitments by establishing large manufacturing facilities and now enjoy a significant share in the growing market for products such as Televisions, CD/DVD Players, Audio equipment and other entertainment products.
And the 31.2 per cent of India's population was below 14 years and 63.9 per cent between 15-64 years. This large base of consuming population was a big catalyst to the growth story. On the whole the domestic market in India is very attractive from the point of view of the electronics sector, and current trends indicate high growth potential for the sector in the future.
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