 
Human Race is considered to be one of the most intelligent of the lot with an orientation towards growth. Growth and development of all kinds. We all want to excel in our careers, see our family and friends doing well in life, we keenly follow the news on TV and newspapers ,in short, we are always updating ourselves and are striving to do better and better. Similar phenomenon is adopted by the organisations/companies for their continuous growth. These unorganised efforts toward growth need to be organised for better results.
Globally, Design has been identified as one of the important factors of growth for companies. Design process is a simple method of collecting and analyzing relevant information and adding creative talent to produce better products and services for future. Design has become a specialized effort today and technology is helping in great amounts to bring better and more efficient designs to market. In developed markets, you find that the real development is only in the field of knowledge (intellectual property) and real wealth is in protecting and using that knowledge. Design Companies and designers have been playing an important role in creating this intellectual property. It is about time that we in India also start using the technology and Design to create IPRs and henceforth wealth . Design though is at a very nascent stage in India ,there are quite a few established and budding Design companies spread over the west ,south and north of India. Most of the large industries are already interfacing their R&D departments with industrial designers to produce stunning results (to their bottom lines as well). You too must connect up your personal efforts with a designer and see results emerging. CII has started a new intiative "Design connect" to help you meet and connect with Indian designers. Do visit www.ciionline.org/designconnect. Sudhir Sharma Member - CII National committee on Technology & IPR, & Founder Director & Principal Designer Elephant Strategy + Design Cell No. +91 98220 93832 Visit us at www.elephantdesign.com |
